When my children were younger we always had a fight when it came to bed time. That was until I used the sweetener-choice-assumptive sell technique.
“What could possibly be simpler?!” I hear you cry – and you’re right.
When bedtime came I simply looked them straight in the eye, smiled sweetly and said; “would you like Noddy or The Gruffalo for a bedtime story tonight? They would reply “Noddy” and I would say “OK let’s go!”
This simple question applies 3 principles of selling all in one go:
Although bedtime was nasty, a book was nice.
They had a choice, so felt that they were making the decision.
I assumed that they would comply.
By the way if that didn’t work I dragged them upstairs, locked them in their room, and drank whisky until the screaming stopped.