Note to Sales #2. It's never about the price
If it was, we would all be eating food packaged with blue and white stripes, wear white cotton boiler suits and drive hybrid smart cars.
“But Finance is different!”
Is it? Then why does one insurance company spend millions on a stuffed toy dog? They never tell us they are the cheapest - but they do tell us how much we can trust them.
When you tell me that you lost the deal on price you are actually saying; “I couldn’t convince them that our services were worth the money”.