The home of football for fans across the UK, Ball Street Network create online media channels for real fans that enables their passion for the game to go viral, accessing thousands of likeminded enthusiasts.
As a rapidly growing business, Ball Street Network needed to keep their cash flow moving, securing their bottom line and crucially maximise growth potential to partners and sponsors. This can be easier said than done in the fast moving world of digital sports media.
Here, Stuart McDonald, Co-founder, explains how market-leading financier to the media industry, Calverton Finance, was the right team player for Ball Street Network.
“Growth is a priority for us, and we’re in an exciting period of real growth but it takes real cash to pay bills. In a dynamic environment such as ours we need to be able to react to immediate opportunities while avoiding the drain on cash that can hamstring our growth”.
“In the media industry we are seeing payment terms increasing and even good customers can make late payments, so we’re always working hard to minimise the impact of cash flow on our business. It only takes a few unpleasant surprises to hit you at once to have a cash flow crisis on your hands. We needed a solution that could move as quickly as our business does".
“Speaking to Calverton Finance we instantly felt they understood the industry. Their approach was flexible. One of the biggest reasons for choosing Calverton was the speed in which they reacted – it was all wrapped up within days. We had the right year long factoring deal, with the option to get out if we needed to, and to protect any unforeseen circumstances".
“As creative types we like dealing with real people. You get that at Calverton, they actually know who we are when we call. It feels like they are an extension to our own finance department".